AMAZE

Inconsistent logging

In order for the AMAZE: Disease Management Platform to be effective, patients need to complete a daily health questionnaire for efficient monitoring and treatment adjustments. Only 2% of beta users completed the questionnaire every day, signaling to us that patients weren't seeing the value of the app, and led to gaps in data resulting in suboptimal care from their healthcare providers.

Improving data consistency

1. Improve data consistency: Ensure patients provided daily health updates through the app
2. Enhance patient engagement: Develop features that incentivize daily questionnaire completion
3. Facilitate doctor-patient communication: Provide a seamless way for doctors to receive and review patient updates

Discovering opportunities

During my time on this project, I was able to:

• Complete a comprehensive literature review
• Review our competitors in the space
• Interview healthcare providers to learn more about their patients
• Conduct feedback sessions with patient using focus groups
• Run usability testing sessions
• Monitor data post-launch of the new features

For a more comprehensive explanation of each activity, check out my blog: Finding the "Secret Sauce"

Highlighting the value

1. Immediate feedback: Provided instance feedback on health status, showing trends and insights based on the data submitted
2. User-friendly interface: Improved the interface to make completing the questionnaire quick and easy
3. Supportive features: Added features like a calendar view of past entries and educational tips to enhance user experience
4. Small gamification elements: Introduced badges, rewards, and progress tracking to make the daily updates more engaging
5. Personalized reminders: Implemented customizable reminders with motivational messages to prompt daily completion

Major wins

After launching the app with the new features, we observed significant improvements:

1. Increased daily completion rates: Daily questionnaire completion rates increased by 46%
2. Positive user feedback: Patients reported feeling more motivated to update their health status and appreciated the immediate feedback

Cautious gamification

One of the challenges I faced during this project was ensuring that the introduction of gamification elements enhanced the user experience without detracting from the primary goal of the application. Through iterative design and testing, I refined our approach, ensuring that the gamification elements were subtle and supportive rather than intrusive. I learned the importance of balancing fun and functionality, recognizing that in a healthcare setting, any additional features must serve to enhance the user's sense of accomplishment and ease without compromising the seriousness of the task at hand.

This experience underscored the importance of user-centered design and careful implementation. By staying attuned to our users' needs and preferences, we were able to create a more engaging and effective check-in system that respected the sensitive nature of healthcare interactions.

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